2012 is a science fiction disaster film directed by Roland Emmerich and released in 2009. The film stars John Cusack, Chiwetel Ejiofor, Amanda Peet, Oliver Platt, Thandie Newton, Danny Glover, and Woody Harrelson. It was distributed by Columbia Pictures. Filming began in August 2008 in Vancouver. The film briefly references Mayanism, the Mesoamerican Long Count calendar, and the 2012 phenomenon in its portrayal of cataclysmic events unfolding in 2012. The theme of building ships to permit selected people to perpetuate human civilization beyond the decimation of almost all life on Earth mirrors that of the 1933 film When Worlds Collide very closely.
The film was promoted in a marketing campaign by a fictional organization, the "Institute for Human Continuity"; this entailed a fictitious book written by Jackson Curtis titled Farewell Atlantis, and streaming media, blog updates and radio broadcasts from the apocalyptic zealot Charlie Frost at his website This Is The End. This campaign was subjected to numerous criticisms, and was regarded as a form of viral marketing.
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